Interstate
Be There

Nearly a decade ago, we helped Interstate own dependability – what people really care about when it comes to their car battery – while everyone else was talking about power. Recently, we took that message a step further with our integrated “Be There” campaign.

The insight:

A bad battery doesn’t just keep your car from starting; it keeps you from the places you need to be and people you want to see.

With that in mind, we spread the message that “when you need to be there, you need an Interstate,” everywhere we could and in every way we could.

TV

Grandma

:30 TV

Prior to hitting the road to spend Thanksgiving with family, we issued this word of warning.

Super Guy

:30 TV

In the lead up to Christmas, this spot hit airwaves as the year’s biggest blockbusters were hitting theaters.

Pegasus

:30 TV

As Spring Break approached, this cautionary tale was on full blast all across the country.

Social

The stars of our spots also showed up in Facebook feeds with a more personalized message.

Pegasus

:30 social

As Spring Break approached, this cautionary tale was on full blast all across the country.

Radio

Heat

Radio

When the temperature dropped below freezing, this spot burned up the iHeart Radio airwaves.

Good Boy

Radio

If you don’t invest in a dependable battery, you might want to invest in obedience school. That’ the moral of this story.

Assistant

Radio

This spot high-fived our audience’s ears during sports talk radio and live sports broadcast.

Mobile

Media placements don’t get much more perfect than this. The following pre-roll ads only ran on phone’s whose battery life was 20% or lower.

Birthday Dog

:30 mobile

Check

:30 mobile

Skippable YouTube

Like a dead battery, pre-roll ads keep you from where you really want to be, so we created one that hates itself as much as everyone else does.

Skip Start

:30 Youtbe