Building on the success of our integrated “Be There” campaign for Interstate Batteries was no easy task. Continuing the mantra of “when you need to be there, you need an Interstate Battery,” this evolution of the campaign highlights exactly what you’re missing out on when you aren’t, in fact, there. This campaign has been honored with a National Gold Addy Award.
The insight:
A cheap battery might save you money in the short term, but when it eventually fails, and it will, the consequences can be more than just inconvenient. They can be life changing.
