We Believe

Steve is advertising’s version of a Swiss Army knife. He went through the creative sequence at UT Austin and initially tried his hand at copywriting. He then had careers of over a decade each as both an account guy and a strategic planner. Since joining Firehouse in 2006, Steve has built and shepherded the growth of Firehouse's media and strategy disciplines to be one of the most awarded in Dallas. In fact, his idea to combine our planning, media, PR and social media disciplines into a single strategic team was not only ahead of it’s time, it helped Firehouse earn AdAge’s Southwest Small Agency of the Year in 2010. Today he draws on all of these diverse skillsets to effectively run Firehouse as Chief Operating Officer. Steve also serves as the agency's unofficial bartender and resident foodie.

Prior to becoming Firehouse’s Executive Creative Director in 2007, Tripp’s award-winning career included stops at The Martin Agency, Riney & Partners, Fallon NYC and GSD&M, working on celebrated brands such as Mercedes-Benz, Wrangler Jeans, United Airlines, Time Magazine and Land Rover, to name a few. Over the years, Tripp has collected Cannes Lions, D&AD Pencils, EFFIE Awards and produced one of USA Today’s Top 100 Super Bowl Commercials of all time. Under his creative leadership, Firehouse has been recognized by The One Show, The Webbie Awards, Communication Arts, The OBIES and was named AdAge’s Southwest Small Agency of the Year in 2010. Tripp also spends some of his spare time restoring old Land Rovers, and then paying someone else to do it correctly.

When we say that Erica is a driven, motivated and organized person, we’re not just blowing smoke. She’s the kind of person who makes normally driven and organized people feel like sofa-surfing slackers. From running multi-unit brands like Texas Dairy Queen, Nothing Bundt Cakes and Baxter Auto to translating brand strategies across national, local and promotional levels, she does it all with the style, grace, flexibility and work ethic you’d expect from a former professional ballet dancer. In fact, she may be the only person at Firehouse who can, quite literally, bend over backwards for our clients.

Trae leads our planning department. Prior to joining Firehouse, however, Trae honed his strategic abilities in New York City. At Landor, a Y&R company, Trae took part in branding, packaging, innovation and new product development projects for clients such as Captain Morgan, Crown Royal and Ernst & Young. While at Future Brands, he helped build out their North American Innovation and Insights Division on behalf of brands like Budweiser, Stella Artois and Yellow Tail. Trae’s final stop in NYC was at Anomaly, where he was tasked with growing the agency’s innovation and design discipline for the likes of Febreze, Gillette, Trident, Johnnie Walker and Duracell, to name just a few. So yeah, Trae is a pretty smart guy. Especially for a Horned Frog.

Megan has 11 years experience and a wealth of knowledge and expertise in production for print, OOH, digital and broadcast. Megan also led the charge in developing and implementing a new agency process for Firehouse that allows for efficiencies to better manage client projects. But on top of being the most organized person in the agency, Megan is also the keeper of the Firehouse culture, helping to meticulously plan every major event we’ve had since the day she arrived. Megan is also very good at foosball, which she’d be happy to tell you about, while destroying you at foosball. 

In addition to a nearly unpronounceable last name, Daniel brings with him 15 years of experience across a smattering of CPG, retail, QSR, and healthcare brands. From successfully shilling Dr Pepper to an untrusting eSports audience by means of tongue-in-cheek self-awareness to encouraging art lovers to become part of the creative process with Sally Beauty at The Dallas Museum of Art, he’s proven an ability to bound from tone to tone without missing a beat. A word of warning: to say that Daniel entered this world pre-caffeinated sounds like hyperbole. Until you meet him.