Some of the most expensive wallpaper
in the world is advertising.

We don’t make wallpaper.

About Us axes

We Believe

the marriage of deeply strategic thinking and highly creative execution is the key to unlocking human truths that give brands meaning.

And when brands have meaning, people care.

And when people care, brands thrive.




without insight, you’re flying blind.

That’s why planning and strategy is where we will always begin.

Our horse is never led by its cart.



media is a creative process.

No matter how bulletproof the formula or advanced the algorithm, innovative solutions are rarely found on a spreadsheet.

So we look elsewhere as well.



great work goes beyond the buy.

Why will people talk about and share whatever we’re making?

Until we have the answer to that question, we don’t have the answer.



clients shouldn’t be bystanders.

Our collaborative culture doesn’t end at our elevator. In fact, we expect our clients to be as much a part of the process as the rest of us.


(In case you were wondering)
  • Advertising
  • Brand Strategy
  • Consumer research
  • Brand Architecture
  • Innovation & Design Strategy
  • Media Planning & Buying
  • Influencer Strategy
  • Brand Identity
  • Digital media
  • Social Media Strategy & Management


  • Logo Interstate
  • Logo Lennox
  • Logo Toyota
  • Styker Logo
  • Legacy Texas Logo
  • Logo Mavericks
  • Baxter Logo
  • Logo Nca
  • Logo Blank 1
  • Logo Oyf

People axes



Create a place where skilled and selfless people work together as one
and there’s no problem you can’t solve.

Agency Photo Narrow

our leadership

Steve Smith


Steve is advertising’s version of a Swiss Army knife. He went through the creative sequence at UT Austin and initially tried his hand at copywriting. He then had careers of over a decade each as both an account guy and a strategic planner. Since joining Firehouse in 2006, Steve has built and shepherded the growth of Firehouse's media and strategy disciplines to be one of the most awarded in Dallas. In fact, his idea to combine our planning, media, PR and social media disciplines into a single strategic team was not only ahead of it’s time, it helped Firehouse earn AdAge’s Southwest Small Agency of the Year in 2010. Today he draws on all of these diverse skillsets to effectively run Firehouse as Chief Operating Officer. Steve also serves as the agency's unofficial bartender and resident foodie.

Tripp Westbrook


Prior to becoming Firehouse’s Executive Creative Director in 2007, Tripp’s award-winning career included stops at The Martin Agency, Riney & Partners, Fallon NYC and GSD&M, working on celebrated brands such as Mercedes-Benz, Wrangler Jeans, United Airlines, Time Magazine and Land Rover, to name a few. Over the years, Tripp has collected Cannes Lions, D&AD Pencils, EFFIE Awards and produced one of USA Today’s Top 100 Super Bowl Commercials of all time. Under his creative leadership, Firehouse has been recognized by The One Show, The Webbie Awards, Communication Arts, The OBIES and was named AdAge’s Southwest Small Agency of the Year in 2010. Tripp also spends some of his spare time restoring old Land Rovers, and then paying someone else to do it correctly.

Doug Miller


Since joining the agency in 2000, Doug has helped guide Firehouse from a scrappy little startup to one of the region’s industry stalwarts. But Doug is so much more than our CFO; he’s also the brains (and heart) behind the agency’s multiple philanthropic initiatives, such as our annual Make a Difference Day, our ongoing partnership with Anne Frank Elementary School and our Christmas Wish program, which helps families in need at a time of year they need it most. Doug is also a pretty good golfer… according to Doug.

Erica Baker

Account Director

When we say that Erica is a driven, motivated and organized person, we’re not just blowing smoke. She’s the kind of person who makes normally driven and organized people feel like sofa-surfing slackers. From running multi-unit brands like Texas Dairy Queen, Nothing Bundt Cakes and Baxter Auto to translating brand strategies across national, local and promotional levels, she does it all with the style, grace, flexibility and work ethic you’d expect from a former professional ballet dancer. In fact, she may be the only person at Firehouse who can, quite literally, bend over backwards for our clients.

Trae Watlington

Principal/Strategic Planning Director

Trae leads our planning department. Prior to joining Firehouse, however, Trae honed his strategic abilities in New York City. At Landor, a Y&R company, Trae took part in branding, packaging, innovation and new product development projects for clients such as Captain Morgan, Crown Royal and Ernst & Young. While at Future Brands, he helped build out their North American Innovation and Insights Division on behalf of brands like Budweiser, Stella Artois and Yellow Tail. Trae’s final stop in NYC was at Anomaly, where he was tasked with growing the agency’s innovation and design discipline for the likes of Febreze, Gillette, Trident, Johnnie Walker and Duracell, to name just a few. So yeah, Trae is a pretty smart guy. Especially for a Horned Frog.

Megan Ward

Director of Project Management

Megan has 11 years experience and a wealth of knowledge and expertise in production for print, OOH, digital and broadcast. Megan also led the charge in developing and implementing a new agency process for Firehouse that allows for efficiencies to better manage client projects. But on top of being the most organized person in the agency, Megan is also the keeper of the Firehouse culture, helping to meticulously plan every major event we’ve had since the day she arrived. Megan is also very good at foosball, which she’d be happy to tell you about, while destroying you at foosball. 

Blair Torres

Account Director

Blair joined Firehouse in 2012, and the agency and its clients were immediately better for it. Blair’s experience rebranding a giant regional energy company as well as her time spent on heavy-hitter brands such as Frito-Lay, Nokia and T-Mobile made her an indispensable asset from day one. At Firehouse, Blair has run point on award-winning accounts of all sizes, such as Stripes Convenience Stores, The National Cheerleaders Association and Texas Wesleyan University. She also helped lead the charge as Nothing Bundt Cakes grew from 30 to 200 bakeries in just five years. And did we mention Blair also took it upon herself to create the agency’s intern program from scratch? We didn’t? Well she did. 

Daniel Beaudoing

Creative Director

In addition to a nearly unpronounceable last name, Daniel brings with him 15 years of experience across a smattering of CPG, retail, QSR, and healthcare brands. From successfully shilling Dr Pepper to an untrusting eSports audience by means of tongue-in-cheek self-awareness to encouraging art lovers to become part of the creative process with Sally Beauty at The Dallas Museum of Art, he’s proven an ability to bound from tone to tone without missing a beat. A word of warning: to say that Daniel entered this world pre-caffeinated sounds like hyperbole. Until you meet him.

Work axes

At the end of the day,
we want to do work
we believe in for brands
we believe in.

When that happens,
success tends to follow.

Additional work

Let’s make something more Inspiring

Contact Us axes

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    14860 Landmark Blvd,
    No. 247 Dallas, TX 75254

  • Phone


business development
call tripp


email tripp