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We have creative that needs directing

Tripp Westbrook

Like most of the industry today, Firehouse is looking for talent to join our team. But not just any talent. We’re looking for thinkers, mentors, artists and creators. Specifically, a team of creative directors. You needn’t be currently a team

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Understanding the Value of a Strong Brand

Steve Smith

What’s the value of knowing who you are?  Think about it. Knowing what you’re best at, and what you should leave to others. Having a clear sense of what matters to you and behaving accordingly. Being consistent and reliable in how you show up…

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Evolving Community Involvement

Megan Ward

Make a Difference. That phrase is so ingrained in our company culture we’ve emblazoned it on our walls and talked about it in our pitches. We have a long history of volunteerism and doing work for causes we believe in. But as our lens has…

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Old habits are hard to break

Tripp Westbrook

It’s true for people and it’s true for brands. Every category has its habits, or conventions, that permeate the messaging consumers see every day. For instance, when was the last time you saw an ad for pizza that didn’t have a “cheese…

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Changing the status quo for our industry

The status quo for the advertising industry has not been as inclusive or equitable as it should be. Firehouse's Diversity, Equity & Inclusion team was formed in 2020 to shape agency policies, review creative work to ensure culturally insensitive…

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For Restaurant Operators, Cautious Optimism is on the Menu

We welcome friend and collaborator Lisa Miller as guest author. Her firm, Lisa W. Miller and Associates LLC , has been tracking COVID sentiment since March 2020 and is using data and insights to help business leaders inform their marketing and…

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One Year Later

Ashley Shadowens

One year ago, the agency determined that we needed to make a change. The murder of George Floyd and the uprising around race and equality in this country that followed opened our eyes to a number of realizations around diversity, equity and…

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Firehouse Values

Steve Smith

One of the things that attracted me to Firehouse was its ethos and the values that appeared to govern the way the agency operated. Even then, more than 15 years ago, there seemed to be a clear sense of what was and was not  Firehouse. But, it took…

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Fresh Faces at Firehouse

Tripp Westbrook

I’m just going to throw this out there and say pandemics suck. But if you squint your eyes really hard and get slightly out of focus, you might actually see an opportunity out there. For us here at Firehouse, that opportunity was to double down on

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Taking Care

Megan Ward

Transparency, camaraderie and empathy. They’re three of our core values at Firehouse, and they’re also key ingredients to helping our team feel supported throughout the last 14 months. It’s not new news that there’s an “unprecedented”…

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Mother’s Day at Firehouse

Steve Smith

As we look forward to Mother's Day this coming weekend, we want to recognize the moms and moms-to-be that make Firehouse all that it is. And we want to welcome Ashley Shadowens back to work after the birth of her daughter, Olivia. Early last year

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Charting a Path to Change

Tripp Westbrook

One of Firehouse’s most important initiatives over the past six months has been to identify, assess and evolve our culture to become more diverse and inclusive. We recognize that this has been a blind spot not only for the agency, but for our…