The Furnace

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Developing an Enduring Brand Positioning

Steve Smith

Does it ever pain you when you see a brand too quickly move away from a positioning they own? Every time, I am reminded that CMOs and brand managers tire of campaigns or even brand positions long before their audiences do. It’s as if marketers…

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The Search is On for an Assistant Search Strategist

The search is on for the newest member of the Firehouse Media Team. We’re seeking an Assistant Search Strategist to collaborate on the management of paid marketing campaigns through keyword-based marketing initiatives and by leveraging bid…

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New Faces at Firehouse

Ashley Shadowens

It’s been a busy year at Firehouse. We’ve won a few awards, we’ve had some new business wins, and we’ve been cranking out a lot of work. Most recently, we had some new faces join the Firehouse leadership team. Everyone say hello to our new…

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Help the Heartland

Tripp Westbrook

Advertising isn’t brain surgery. It doesn’t cure cancer. And it isn’t even remotely close to rocket science. But once in a while, advertising has an opportunity to prove that it can rise above its “necessary evil status” and do some actual

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Great Work Always Rises to the Top

Tripp Westbrook

Some terrific news came our way this week - our Interstate Batteries campaign earned the agency's first-ever National Gold ADDY Award (we’ve won Silver in the past, but hello, upgrade). This integrated-campaign previously earned both Regional and…

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15 Years of Facebook

Ashley Shadowens

2019 marks 15 years of Facebook. The platform has set the bar for social media experiences and even inspired a feature film - but is it moving in the right direction? Facebook’s played a large role in my life, both personally and professionally

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Firehouse Named AOR for Toyota Accessories

Firehouse has been named agency of record for the Toyota Motor North America’s Accessories business, effective immediately. The announcement comes following a competitive review for the business over the past few months. Firehouse’s…

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Our Shining Star

Steve Smith

We’ve always known she’s a star, but now it’s official. Firehouse’s Director of Project and Resource Management, Megan Ward, was honored at AAF Dallas’ 2019 Shining Stars Gala on May 23. This event celebrates the top 25 women in Dallas…

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Driving Consumers Through the Digital Car Shopping Journey

Jesse Renna

Anyone who has ever bought a car will agree the car buying journey can be a long and arduous process. On average, consumers spend 109 days (over three months!) looking for their next vehicle. Long story short - it’s exciting, but also exhausting.…

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It's time to rethink your air

Tripp Westbrook

In this business, we dream about clients who will allow us to break new ground. That’s especially true for those in categories known for doing the same type of work over and over again. That’s one of the reasons our Lennox client is so…

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Measuring Brand Health: A Fresh Take

Steve Smith

Awareness used to matter. Or, more correctly, it used to matter more. When people learned about brands almost exclusively by consuming what brands told them, it was a different world. A brand was better if you’d heard of it.  A TV budget conveyed

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Bedtime Stories

Tara Hays

Every house has its quirks, and we’ve all adapted to living with our own home’s unique inconveniences and discomforts. But what if we didn’t have to? Consumer research shows that most homeowners often have no idea that solutions exist for…