The Furnace

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Bedtime Stories

Tara Hays

Every house has its quirks, and we’ve all adapted to living with our own home’s unique inconveniences and discomforts. But what if we didn’t have to? Consumer research shows that most homeowners often have no idea that solutions exist for…

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Winning isn’t the only thing, but it’s a good thing.

Tripp Westbrook

I’ll start by saying that I’m immensely proud of the work that Firehouse does. Not just the creative output, but also the smart strategic thinking and insights. And the sharp, integrated media plans that allow our creative and strategic work to…

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5 Considerations When Choosing a DMP

Jennifer Hallabough

Data Management Platforms (DMPs) are the current must-have for many marketers, and, with good reason, as DMPs enable using customer data to power smarter digital campaigns. But there are hundreds of DMPs in the marketing technology space and…

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A Changing Consumer and the Role of Content

Kevin Williams

Consumers now spend more time with media than ever before. But that time is fragmented, and now with a plethora of media choices available on-demand, consumers are becoming more selective about where they spend their time and are experts at avoiding

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…And the Outlive Yourself Foundation is Born

Steve Smith

Firehouse has been a proud partner of Taylor’s Gift Foundation since 2011, shortly after its inception, and the agency is excited to share the Foundation’s newest chapter as they team up with Southwest Transplant Alliance (STA) to create a new…

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Make Your SEM Campaign Work Harder for You

Jesse Renna

With artificial intelligence helping to create smarter and more efficient PPC campaigns, make sure your strategy evolves and that you’re seeking the right things from your SEM partner. Those of us close to the industry have heard panicked cries…

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Your Ticket to Ride

Caleb Alba

Most fall or holiday promotions try to motivate shoppers by shouting prices, discounts and urgency. Not so for our wise and wonderful friends at Richardson Bike Mart. Bikes are cool and fun and RBM has the perfect set of wheels for whatever type of…

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What a Cheap Battery Can Cost You

Tripp Westbrook

Building on the success of our integrated “Be There” campaign for Interstate Batteries was no easy task. Continuing the mantra of “when you need to be there, you need an Interstate Battery, ” this evolution of the campaign highlights exactly

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Make A Difference Day 2018

Doug Miller

Our 8th annual Make a Difference Day was another great opportunity for Firehouse to help out a deserving veteran and build a little teamwork along the way.  Hard to believe this is already our 8th year of serving the community in this way.  What…

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Firehouse helps Let America Vote GOTV

Michael Buss

With the midterm elections coming up, we were troubled by the very real impact voter suppression could have on voter turnout and election results, particularly here in Texas. So we partnered with the grass roots community at Let America Vote to…

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Defeating Facebook’s Algorithm with Organic Content

Emily Dreifuss

Far too often, we hear claims that organic social on Facebook is dead. Spoiler alert: it’s not. Throughout 2018, Facebook has continuously updated their algorithm to focus more on providing content posted by friends and family and less on that…

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We’re Begging You, Stop Targeting Millennials On Social Media

Emily Dreifuss

If we had a nickel for every time we’ve heard the phrase, “we want to target millennials, ” our entire team would have retired by now. We’re begging you, please stop.   You are probably thinking, “You are overreacting. Why wouldn’t I…