the-furnace-logo
light

For Restaurant Operators, Cautious Optimism is on the Menu

We welcome friend and collaborator Lisa Miller as guest author. Her firm, Lisa W. Miller and Associates LLC , has been tracking COVID sentiment since March 2020 and is using data and insights to help business leaders inform their marketing and…

Asset 2

One Year Later

Ashley Shadowens

One year ago, the agency determined that we needed to make a change. The murder of George Floyd and the uprising around race and equality in this country that followed opened our eyes to a number of realizations around diversity, equity and…

Asset 2

Firehouse Values

Steve Smith

One of the things that attracted me to Firehouse was its ethos and the values that appeared to govern the way the agency operated. Even then, more than 15 years ago, there seemed to be a clear sense of what was and was not  Firehouse. But, it took…

planets

Fresh Faces at Firehouse

Tripp Westbrook

I’m just going to throw this out there and say pandemics suck. But if you squint your eyes really hard and get slightly out of focus, you might actually see an opportunity out there. For us here at Firehouse, that opportunity was to double down on

Asset 2

Taking Care

Megan Ward

Transparency, camaraderie and empathy. They’re three of our core values at Firehouse, and they’re also key ingredients to helping our team feel supported throughout the last 14 months. It’s not new news that there’s an “unprecedented”…

Asset 2

Mother’s Day at Firehouse

Steve Smith

As we look forward to Mother's Day this coming weekend, we want to recognize the moms and moms-to-be that make Firehouse all that it is. And we want to welcome Ashley Shadowens back to work after the birth of her daughter, Olivia. Early last year

planets

Charting a Path to Change

Tripp Westbrook

One of Firehouse’s most important initiatives over the past six months has been to identify, assess and evolve our culture to become more diverse and inclusive. We recognize that this has been a blind spot not only for the agency, but for our…

Asset 2

Silver Linings

Ashley Shadowens

When we left the agency on March 16 to work from home, the pandemic was fairly new in our neck of the woods. Most of us assumed we’d be home for a few weeks, maybe a month. Well, 25 weeks later we’re still home. And honestly we’re not sure…

light

Better Together

Tripp Westbrook

Agencies and clients get the lion share of press and attention for much of the work that gets done. But at Firehouse, we know that it’s our partnerships that help us be the best version of us. We want to say thank you to these people, companies…

Asset 2

A moment of honesty

Steve Smith

Our industry, like many, has not been as mindful of diversity as we should have been. And, like our industry, neither has Firehouse. Yes, we've hired and promoted people of color. But we recognize that we can be more diligent and more intentional in

light

Where does media planning go from here?

Jennifer VanWilder

Chances are you, like many others, had to make tough business decisions in order to navigate the changing tides caused by COVID-19. You likely had to reorganize teams, pivot production, and even pull back on advertising and marketing efforts. But as

Created with Sketch.
Work-01

Uncertainty Abounds

Daniel Beaudoing

COVID-19 came, and nothing about the world was the same. So, we knew business (or advertising) as usual wasn’t going to fly. We’d evaluated media placements, made the necessary shifts and recommended over-arching messaging adjustments for…