The Furnace

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What A Difference A Day Can Make

Doug Miller

Friday, November 3, marked the agency's 7th annual Make A Difference Day. Once again, we partnered with a wonderful nonprofit organization, Operation Freedom Continues , which provides free home repairs for veterans and first responders. This year…

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Firehouse Named Agency of Record For Lennox Residential

Tripp Westbrook

Firehouse has been named agency of record for the Residential business unit of Lennox Industries Inc. , effective immediately. The announcement comes following a competitive review for the Lennox business over the summer. Firehouse’s…

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Texas Wesleyan University: Smaller. Smarter.

Blair Torres

They say everything is bigger in Texas. Well Texas Wesleyan University isn’t one of those things, unless you’re talking about attitude, in which case they’re huge. For our third installment of the “Smaller. Smarter.” campaign, we embraced…

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Firehouse Named Agency of Record For Texas Dairy Queen

Tripp Westbrook

Raise a Blizzard, y’all. Firehouse has been named Agency of Record for Texas Dairy Queen. The announcement comes following a competitive review for the business over the summer. As Texas Dairy Queen’s AOR, Firehouse will oversee creative…

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Three steps to better, more effective work

Tripp Westbrook

Some of the most expensive wallpaper in the world is advertising.  Here's how to stay out of the wallpaper business.

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The Power of Influence: Why Your Brand Should Be Doing Influencer Marketing

Steph Viands

With more than a quarter of U.S. Internet users expected to have ad blockers enabled when surfing the web in 2017 and many people passing on live TV in favor of online streaming platforms with limited ad space, like Hulu and Netflix, it can be hard…

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Hacienda Day

Greg Hunter

Hola. We’ll be spending the day at an undisclosed hacienda making questionable decisions. ¡Hasta luego!

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Social Media FOMO

Ashley Shadowens

Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, Vimeo – you know the lineup. But, just because all these social platforms exist, does your brand need to be actively using all of them? If you find yourself feeling the need to be on all…

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Use It For Good

Steve Smith

Firehouse and Grow North Texas recently launched a campaign to urge residents in low-income neighborhoods near the Dallas Farmers Market to use their Lone Star card benefits (aka, SNAP) at the Market. Traditional grocery stores are pretty much…

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The Democratization of Luxury

Steve Smith

Luxury is being redefined from exclusive to experiential. While that’s not new news, it is opportunity. It means brands that don’t carry hefty price tags have the chance to deliver their own type of luxury. If you’re not marketing Hermes

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Firehouse Earns Top Honors at DFW EIMA Awards

Ashley Shadowens

Firehouse was recognized with six awards, including Best of Show, at this year’s DFW EIMA Awards . The show celebrates DFW companies that exhibit thought leadership, superior execution and innovation the field of interactive and digital marketing.

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Firehouse Named Agency of Record For Smiley Dental Walmart

Ashley Shadowens

Independent Dallas advertising agency  Firehouse  today announced it has been named as the agency of record for  Smiley Dental Walmart , effective immediately. Under the partnership, Firehouse will support and develop new branding efforts for…