The Furnace

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Driving Consumers Through the Digital Car Shopping Journey

Jesse Renna

Anyone who has ever bought a car will agree the car buying journey can be a long and arduous process. On average, consumers spend 109 days (over three months!) looking for their next vehicle. Long story short - it’s exciting, but also exhausting.…

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Now Hiring: Studio Manager

Megan Ward

Firehouse is looking for a mechanical-making, asset organizing, Adobe Suite wizard to manage our Studio. This print and digital guru will work and collaborate with project management, account service and creative teams to produce flawless work. We…

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It's time to rethink your air

Tripp Westbrook

In this business, we dream about clients who will allow us to break new ground. That’s especially true for those in categories known for doing the same type of work over and over again. That’s one of the reasons our Lennox client is so…

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Measuring Brand Health: A Fresh Take

Steve Smith

Awareness used to matter. Or, more correctly, it used to matter more. When people learned about brands almost exclusively by consuming what brands told them, it was a different world. A brand was better if you’d heard of it.  A TV budget conveyed

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Bedtime Stories

Tara Hays

Every house has its quirks, and we’ve all adapted to living with our own home’s unique inconveniences and discomforts. But what if we didn’t have to? Consumer research shows that most homeowners often have no idea that solutions exist for…

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Winning isn’t the only thing, but it’s a good thing.

Tripp Westbrook

I’ll start by saying that I’m immensely proud of the work that Firehouse does. Not just the creative output, but also the smart strategic thinking and insights. And the sharp, integrated media plans that allow our creative and strategic work to…

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Authenticity Redefined

Amanda Driggers

Conferences are hit or miss for those of us in advertising and marketing. Let’s be honest we can be a cynical group. Don’t get me wrong, it’s always good to learn something new or hear a fresh perspective. But, it’s even better when you go…

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5 Considerations When Choosing a DMP

Jennifer Hallabough

Data Management Platforms (DMPs) are the current must-have for many marketers, and, with good reason, as DMPs enable using customer data to power smarter digital campaigns. But there are hundreds of DMPs in the marketing technology space and…

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A Changing Consumer and the Role of Content

Kevin Williams

Consumers now spend more time with media than ever before. But that time is fragmented, and now with a plethora of media choices available on-demand, consumers are becoming more selective about where they spend their time and are experts at avoiding

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…And the Outlive Yourself Foundation is Born

Steve Smith

Firehouse has been a proud partner of Taylor’s Gift Foundation since 2011, shortly after its inception, and the agency is excited to share the Foundation’s newest chapter as they team up with Southwest Transplant Alliance (STA) to create a new…

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Make Your SEM Campaign Work Harder for You

Jesse Renna

With artificial intelligence helping to create smarter and more efficient PPC campaigns, make sure your strategy evolves and that you’re seeking the right things from your SEM partner. Those of us close to the industry have heard panicked cries…

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Your Ticket to Ride

Caleb Alba

Most fall or holiday promotions try to motivate shoppers by shouting prices, discounts and urgency. Not so for our wise and wonderful friends at Richardson Bike Mart. Bikes are cool and fun and RBM has the perfect set of wheels for whatever type of…