The Furnace

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Make A Difference Day 2018

Doug Miller

Our 8th annual Make a Difference Day was another great opportunity for Firehouse to help out a deserving veteran and build a little teamwork along the way.  Hard to believe this is already our 8th year of serving the community in this way.  What…

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Firehouse helps Let America Vote GOTV

Michael Buss

With the midterm elections coming up, we were troubled by the very real impact voter suppression could have on voter turnout and election results, particularly here in Texas. So we partnered with the grass roots community at Let America Vote to…

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Defeating Facebook’s Algorithm with Organic Content

Emily Dreifuss

Far too often, we hear claims that organic social on Facebook is dead. Spoiler alert: it’s not. Throughout 2018, Facebook has continuously updated their algorithm to focus more on providing content posted by friends and family and less on that…

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We’re Begging You, Stop Targeting Millennials On Social Media

Emily Dreifuss

If we had a nickel for every time we’ve heard the phrase, “we want to target millennials, ” our entire team would have retired by now. We’re begging you, please stop.   You are probably thinking, “You are overreacting. Why wouldn’t I…

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Summer was Made for Cycling

Michael Buss

Richardson Bike Mart believes that every day is a perfect day for a ride, even when it’s 110° outside, which is frankly insane. So we designed these posters, direct mail pieces, and social content to get people into the store and out on the road…

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Make A Difference Day at Hunger Busters

Ashley Shadowens

After getting to know the Hunger Busters Dallas organization during an Interstate Batteries campaign , we were eager to lend a hand. Last week, the Firehouse team spent an afternoon volunteering this Dallas-based charity putting together more than…

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Become One With Your Home

Mallory Ashcraft

Lennox knows that if you’re thinking about your A/C or furnace, it’s probably because your home feels too hot or too cold. But when things are working perfectly, you don’t notice the temperature or quality of your indoor air. You simply become

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Richardson Bike Mart, Welcome to Firehouse

Michael Buss

Richardson Bike Mart ,  Firehouse’s newest client, has been an iconic brand for Dallas-area bicycle enthusiasts for over 50 years. And despite the name, they also have stores in Dallas and Frisco. (That may seem confusing, but it’s not.) To…

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Introducing, The Dependables

Steph Viands

Over the last 66 years, Interstate Batteries has built a reputation of being a dependable source of power. But power isn't the only thing driving this brand forward. Their core values of love, courage and integrity are seen in everything Interstate…

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Eat Like A Texan

Michael Buss

Often when you pitch new business, you win because they “liked your thinking.” What this means in practice is you throw out all the work you did for the pitch and start over. Not this time. Texas Dairy Queen loved the campaign we pitched, all…

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What A Difference A Day Can Make

Doug Miller

Friday, November 3, marked the agency's 7th annual Make A Difference Day. Once again, we partnered with a wonderful nonprofit organization, Operation Freedom Continues , which provides free home repairs for veterans and first responders. This year…

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Firehouse Named Agency of Record For Lennox Residential

Tripp Westbrook

Firehouse has been named agency of record for the Residential business unit of Lennox Industries Inc. , effective immediately. The announcement comes following a competitive review for the Lennox business over the summer. Firehouse’s…