The Furnace

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A moment of honesty

Ashley Shadowens

Our industry, like many, has not been as mindful of diversity as we should have been. And, like our industry, neither has Firehouse. Yes, we've hired and promoted people of color. But we recognize that we can be more diligent and more intentional in

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Where does media planning go from here?

Jennifer VanWilder

Chances are you, like many others, had to make tough business decisions in order to navigate the changing tides caused by COVID-19. You likely had to reorganize teams, pivot production, and even pull back on advertising and marketing efforts. But as

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Uncertainty Abounds

Daniel Beaudoing

COVID-19 came, and nothing about the world was the same. So, we knew business (or advertising) as usual wasn’t going to fly. We’d evaluated media placements, made the necessary shifts and recommended over-arching messaging adjustments for…

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Black Friday, bright spot.

Tripp Westbrook

Black Friday seems a long time ago. And to be honest, this was something we were going to share months ago, but a little pandemic got in the way and took our eyes off the blog content ball. That said, sharing good client news is always something we…

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Strange Days, Indeed

Tripp Westbrook

The past week or so has certainly been unlike any other. Last Monday, March 16th, Firehouse closed our offices so that our folks could safely work from home. The balance of the week was spent essentially in “triage” mode trying to coordinate and

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The Women of Firehouse

Ashley Shadowens

As we reflect upon the theme of this year's International Women’s Day, Each for Equal ,  it’s no secret that the advertising industry hasn’t exactly been at the forefront of creating a gender-equal world. Yes, there are signs of change, but…

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Culture, values and free breakfast.

Tripp Westbrook

Sprucing up a workplace always feels productive and rewarding for some reason. A fresh coat of paint, some new bling on the walls and some mild renovations can take a very familiar environment and give it new energy and life. And to start the new…

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Supporting a Growing Firehouse Family

Steve Smith

In an agency survey, the word used most often to describe Firehouse culture was family . And, while a close-knit culture matters, treating each other like family means something more, including supporting our employees’ family lives outside of…

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Speak Up. Share Hope.

Erica Baker

Last year we were given the opportunity to work with Okay to Say in their mission to end the stigma surrounding mental health. Okay to Say was ready to launch a new phase of their campaign, which was centered around building a supportive community…

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Black Friday: The Most Wonderful Time of the Year

Erica Baker

Like it or not, the holiday season is here! (For the record, we like it. Hot chocolate? Fires in the fireplace? Christmas cookies? Yes, please.) And the arrival of the holiday season also means the arrival of fun new work for  Baxter Auto Group .…

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Make A Difference Day at Family Gateway

Doug Miller

This year marked our 9 th annual Make a Difference Day, and just like previous years, it was a huge success. This year we were excited to partner with a new, organization - Family Gateway in Dallas.  We were introduced to Family Gateway last…

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Everyone sings the chorus.

Megan Ward

A Project Manager and Comms Strategist stand shoulder to shoulder, their faces serious. It’s nearly 8:30 p.m., but the room is overly bright from the can lights overhead. They clutch the mic between them and right on cue, they belt “I don’t…