Featured Project | Baxter

Customers needed to know things would be different. Baxter was putting them in the driver’s seat of car buying.

As experiences go, most people liken car buying to getting a root canal. Our challenge was to help a family-owned brand of 61 years evolve not only their messaging, but more importantly their behavior, such that it changes the way people feel about the car buying experience.

The Insight

No matter how you prefer to buy a car, Baxter is there for you.



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