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Use It For Good

Steve Smith

Firehouse and Grow North Texas recently launched a campaign to urge residents in low-income neighborhoods near the Dallas Farmers Market to use their Lone Star card benefits (aka, SNAP) at the Market. Traditional grocery stores are pretty much…

Mind the Millennial Gap

Trae Watlington

How many times has the ‘M-word’ come up lately in meetings? “We need to reach a new audience – the millennials.” “Why aren’t we getting traction with millennials?” “The millennials are the future. Find them.” These are phrases every marketer…

What an athlete looks like

Lindsey Weeden

Cheerleaders don’t always get the credit they deserve. So, we decided to use All Star Nationals - the biggest competition of the year – as an opportunity to give these cheerleaders profile pictures worthy of the athletes they…

Hey Siri, where's my brand?

Nichole Kirsch

Voice search now constitutes 20%+ of all searches in Google. That’s startling growth since voice search made up less than 1% of searches just last year. Voice search encompasses searches in Apple’s Siri and Microsoft’s Cortana, as well as searches…

WHEN COWBOYS AND KINGS COLLIDE

Greg Hunter

The Cowboys are sports royalty. AT&T Stadium is their castle. We helped Service King storm the gates. Our thanks go out to the fine folks at Already Been Chewed.