The Furnace

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Uncertainty Abounds

Daniel Beaudoing

COVID-19 came, and nothing about the world was the same. So, we knew business (or advertising) as usual wasn’t going to fly. We’d evaluated media placements, made the necessary shifts and recommended over-arching messaging adjustments for…

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Black Friday, bright spot.

Tripp Westbrook

Black Friday seems a long time ago. And to be honest, this was something we were going to share months ago, but a little pandemic got in the way and took our eyes off the blog content ball. That said, sharing good client news is always something we…

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Speak Up. Share Hope.

Erica Baker

Last year we were given the opportunity to work with Okay to Say in their mission to end the stigma surrounding mental health. Okay to Say was ready to launch a new phase of their campaign, which was centered around building a supportive community…

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Black Friday: The Most Wonderful Time of the Year

Erica Baker

Like it or not, the holiday season is here! (For the record, we like it. Hot chocolate? Fires in the fireplace? Christmas cookies? Yes, please.) And the arrival of the holiday season also means the arrival of fun new work for  Baxter Auto Group .…

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Help the Heartland

Tripp Westbrook

Advertising isn’t brain surgery. It doesn’t cure cancer. And it isn’t even remotely close to rocket science. But once in a while, advertising has an opportunity to prove that it can rise above its “necessary evil status” and do some actual

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It's time to rethink your air

Tripp Westbrook

In this business, we dream about clients who will allow us to break new ground. That’s especially true for those in categories known for doing the same type of work over and over again. That’s one of the reasons our Lennox client is so…

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Bedtime Stories

Tara Hays

Every house has its quirks, and we’ve all adapted to living with our own home’s unique inconveniences and discomforts. But what if we didn’t have to? Consumer research shows that most homeowners often have no idea that solutions exist for…

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Your Ticket to Ride

Caleb Alba

Most fall or holiday promotions try to motivate shoppers by shouting prices, discounts and urgency. Not so for our wise and wonderful friends at Richardson Bike Mart. Bikes are cool and fun and RBM has the perfect set of wheels for whatever type of…

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What a Cheap Battery Can Cost You

Tripp Westbrook

Building on the success of our integrated “Be There” campaign for Interstate Batteries was no easy task. Continuing the mantra of “when you need to be there, you need an Interstate Battery, ” this evolution of the campaign highlights exactly

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Firehouse helps Let America Vote GOTV

Michael Buss

With the midterm elections coming up, we were troubled by the very real impact voter suppression could have on voter turnout and election results, particularly here in Texas. So we partnered with the grass roots community at Let America Vote to…

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Summer was Made for Cycling

Michael Buss

Richardson Bike Mart believes that every day is a perfect day for a ride, even when it’s 110° outside, which is frankly insane. So we designed these posters, direct mail pieces, and social content to get people into the store and out on the road…

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Become One With Your Home

Mallory Ashcraft

Lennox knows that if you’re thinking about your A/C or furnace, it’s probably because your home feels too hot or too cold. But when things are working perfectly, you don’t notice the temperature or quality of your indoor air. You simply become

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Richardson Bike Mart, Welcome to Firehouse

Michael Buss

Richardson Bike Mart ,  Firehouse’s newest client, has been an iconic brand for Dallas-area bicycle enthusiasts for over 50 years. And despite the name, they also have stores in Dallas and Frisco. (That may seem confusing, but it’s not.) To…

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Introducing, The Dependables

Steph Viands

Over the last 66 years, Interstate Batteries has built a reputation of being a dependable source of power. But power isn't the only thing driving this brand forward. Their core values of love, courage and integrity are seen in everything Interstate…

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Eat Like A Texan

Michael Buss

Often when you pitch new business, you win because they “liked your thinking.” What this means in practice is you throw out all the work you did for the pitch and start over. Not this time. Texas Dairy Queen loved the campaign we pitched, all…

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Texas Wesleyan University: Smaller. Smarter.

Blair Torres

They say everything is bigger in Texas. Well Texas Wesleyan University isn’t one of those things, unless you’re talking about attitude, in which case they’re huge. For our third installment of the “Smaller. Smarter.” campaign, we embraced…

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Use It For Good

Steve Smith

Firehouse and Grow North Texas recently launched a campaign to urge residents in low-income neighborhoods near the Dallas Farmers Market to use their Lone Star card benefits (aka, SNAP) at the Market. Traditional grocery stores are pretty much…

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What an athlete looks like

Lindsey Weeden

Cheerleaders don’t always get the credit they deserve. So, we decided to use All Star Nationals - the biggest competition of the year – as an opportunity to give these cheerleaders profile pictures worthy of the athletes they are. …

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Charged Up for Convention

Thousands of Interstate Batteries employees gathered in Orlando last month for the 2016 Company Convention, which included a trade show and several general sessions targeted to an audience of distributors and their teams and families. Leading up to…

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Long Cove By the Numbers

Erica Baker

Well y’all, it’s officially summer, which means relaxing by the pool, playing on the lake and roasting marshmallows over a fire. For our clients at Long Cove , it’s the happiest time of the year. This year, we wanted to capture the joy of…

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Calling NCA All Stars

Kelsey Keys

25, 000 athletes recently flocked to Dallas for the 2016 National Cheerleaders Association All Star Nationals Competition. How do you chronicle an event this huge? With an InstaAlbum, of course. During the event, we asked participants to upload…

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“Look, ma! We’re on the Super Bowl.”

Tripp Westbrook

Somebody, somewhere once said “everything old is new again.” And when it comes to America, nothing in this country is much older than Colonial Williamsburg . What’s new is their strategic positioning and a Super Bowl commercial to announce it.

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WHEN COWBOYS AND KINGS COLLIDE

Greg Hunter

The Cowboys are sports royalty. AT&T Stadium is their castle. We helped Service King storm the gates. Our thanks go out to the fine folks at Already Been Chewed .

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Raising the Sports Bar

Greg Hunter

Twin Peaks became a new partner of ours late last year, and our inaugural task was to quickly cement them as Football HQ for the upcoming season. A couple iconic illustrations and one radio god later and we had our debut work for our new plaid-clad…

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A Delicious Debut

Greg Hunter

When our partnership with Nothing Bundt Cakes began, they were a regional brand with 48 bakeries in 12 states. That would change. Fast. In just three and a half years, NBC has added 104 bakeries, moved into 98 new cities and made 14 new states…

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A Slice of Holiday Cheer

Lindsey Weeden

The idea of adding a holiday spin to the already-jolly Nothing Bundt Cakes lent itself to quite a few handfuls of sweet ideas. In the end we settled on the concept of taking things that are already familiar to us in the holidays (carols, baked…

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Le Making Of La Madeleine

Blair Torres

For our la Madeleine client, we created and concepted a beautiful and artistic new campaign look and feel. While it’s not the official name, we’re calling it “Watercolor” and that seems to work well. This campaign in particular involved…

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NOW HIRING HEROES

Greg Hunter

It’s Veteran’s Day, which means there’s no better day to share this. Being the great group of people they are, Service King is on a mission to hire 500 current or former members of the U.S. armed forces over the next 5 years. And being the…