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Social Media FOMO

Ashley Shadowens

Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, Vimeo – you know the lineup. But, just because all these social platforms exist, does your brand need to be actively using all of them? If you find yourself feeling the need to be on all…

Mind the Millennial Gap

Trae Watlington

How many times has the ‘M-word’ come up lately in meetings? “We need to reach a new audience – the millennials.” “Why aren’t we getting traction with millennials?” “The millennials are the future. Find them.” These are phrases every marketer…

Hey Siri, where's my brand?

Nichole Kirsch

Voice search now constitutes 20%+ of all searches in Google. That’s startling growth since voice search made up less than 1% of searches just last year. Voice search encompasses searches in Apple’s Siri and Microsoft’s Cortana, as well as searches…