The article below was published on The Drum on March 2, 2017. Click here to view it in its entirety.
Ad of the Day: Dead car batteries lead to dashed hopes and dreams in this funny Interstate Battery campaign
Marketing something as dull as car batteries is no easy task, but Dallas-based agency Firehouse has managed to create a fun, clever campaign for Interstate Batteries that shows drivers how the brand's trusty products can prevent calamity.
In one ad, an indignant grandmother decides to write her grandson out of her will after she learns that his dead car battery is what’s keeping him from visiting her. In another, a cheesy heavy metal band called Pegasus can’t make their gig at the local county fair because their van won’t turn on. A third features a defeated superhero dubbed “Super Guy” who is unable to save his city from attacks since his car won’t start.
In addition to the TV spots, the campaign also features two mobile videosthat will be served up to viewers that have low batteries on their cell phone. Another element of the campaign is a YouTube pre-roll ad that, similarly to Geico’s “Unskippable” campaign, has some fun with the platform’s “Skip Ad” button.
Agency credits:
Tripp Westbrook, ECD
Greg Hunter, Writer/GCD
Everett Wilder, Art Director/GCD
Matt Kern, Art Director
Chase Zreet, Copywriter
Amanda Driggers, Account Director
Ryan Phillips, Account Supervisor
Phil Brito, Sr. Project Manager
Chelle McDonald, Producer
Tom Gray, Awesome Client
