Firehouse has been named agency of record for the Toyota Motor North America’s Accessories business, effective immediately. The announcement comes following a competitive review for the business over the past few months.
Firehouse’s responsibilities will include creating all necessary collateral and product documents to support accessories sales to Toyota’s dealers across the US.
Evan Smith, Manager of Parts, Service and Accessories Marketing at Toyota, said, “Firehouse’s automotive expertise was evident throughout the entire pitch process and they demonstrated a unique understanding of our dealers, customers and the retail environment. We’re very happy to have them as a strategic and creative partner on our business.”
Toyota has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through their Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as their teams have contributed to world-class design, engineering, and assembly of more than 38 million cars and trucks in North America.
Tripp Westbrook, Firehouse’s Chief Creative Officer and CMO, had this to say about the win: “Obviously Toyota is a tremendous brand with a long history of great products and great advertising. We’re very excited to partner with Evan and his team to help them both streamline and add a bit of spark to their accessories marketing materials.”
Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands. Over the past 60 years, we’ve built more than 38 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.8 million cars and trucks (2.4 million in the U.S.) in 2018.