Our new Executive Creative Director big-brand creative firepower to Firehouse:
> 15+ Years leading creative for major national brands
> 1 Super Bowl spot for the Texas Rangers
> World's Largest airline rebrand (American Airlines)
We're thrilled to announce that Jason Niebaum has joined Firehouse as our Executive Creative Director. And honestly? We couldn't be more excited about what this means for our clients, our team, and the work we're about to create together.
Why Jason?
Jason has worked across the Dallas creative community—from major agencies like TM Advertising to independent shops like 3Headed Monster, and most recently as a successful freelancer. He's led creative for some of the biggest brands in the country: American Airlines. Texas Rangers. KFC. TikTok. Troy Aikman's EIGHT Beer. Shipley Do-nuts. The kind of work that breaks through, gets noticed, and actually moves the needle.
But here's what really matters: Jason is an unconventional thinker who doesn't just talk about challenging conventions—he lives it. His work consistently questions category norms and finds the opportunities everyone else misses. Sound familiar? That's because it's exactly how we approach every client challenge at Firehouse.
A Perfect Fit
Our philosophy has always been the belief that extraordinary results come from swimming upstream and challenging the status quo. Jason embodies this philosophy. He's someone who brings big-brand creative chops with an entrepreneurial mindset. Someone who understands that great creative must be rooted in strategy. Someone who doesn't take himself too seriously but takes the work very seriously.
Plus, he's an SMU grad who's been in Dallas for years, working across the city's creative community. He gets this market, these businesses, and what makes Dallas special.
His experience at agencies big and small, plus his recent freelance success, means he understands different business models and can adapt quickly. That versatility is exactly what makes him perfect for Firehouse.
What This Means
For our clients, Jason brings fresh perspective and proven creative leadership that can tackle bigger, more complex challenges. For our team, he's a mentor and collaborator who will help everyone create their best work. For Firehouse, this hire reinforces our commitment to attracting unconventional thinkers who want to create work that actually matters.
We're not trying to become a bigger agency. We're trying to become a better one. And with Jason leading our creative, we're well on our way.
Welcome to the team, Jason.
Let's make some unconventional magic together.
