With more than a quarter of U.S. Internet users expected to have ad blockers enabled when surfing the web in 2017 and many people passing on live TV in favor of online streaming platforms with limited ad space, like Hulu and Netflix, it can be hard…
Voice search now constitutes 20%+ of all searches in Google. That’s startling growth since voice search made up less than 1% of searches just last year. Voice search encompasses searches in Apple’s Siri and Microsoft’s Cortana, as well as searches…
We’re rolling into our 20th anniversary year as an agency, so it seems only fitting that we start the year by taking home 20 ADDY awards at the 55th annual Dallas American Advertising Awards. We were honored to bring home five gold awards, 10…
Okay, I get it. Millennials are the shiny new toy, and Boomers smell of yesterday’s news. After decades of chasing the Boomer, marketers are ready for something new. Over the past six months, the number of searches for “Marketing to Millennials” is…
It happened again just this week. I was in line at a well-known convenience store when another customer mumbled an obscenity-laced complaint about the wait, then stormed out without making a purchase. Another customer followed. Then another. It…
So your two companies have gotten married, enjoyed a lovely honeymoon of back patting and optimism but now there’s this nagging feeling that maybe you’re not on the same page. That you’re not syncing well. Or maybe your efforts just aren’t…
When our partnership with Nothing Bundt Cakes began, they were a regional brand with 48 bakeries in 12 states. That would change. Fast. In just three and a half years, NBC has added 104 bakeries, moved into 98 new cities and…
Well, we’ve wrapped up another year here at Firehouse. We had a lot to celebrate at our End of Year party last week. With new hires, new business, new ideas and the biggest Boat Day yet, 2015 been one for the books. Many awards were given,…
