The HVAC category has spent decades advertising its functional attributes. They heat, they cool, they provide comfort. Virtually every brand in the HVAC category has embraced this unwritten convention, or rule, and continues to compete on product features, functions and durability. Lennox, as the third largest brand in the category, couldn’t afford to play by the leader’s rules. So with new marketing leadership and big ambitions, we smelled an opportunity to challenge the status quo and have the Lennox brand stand for something bigger.

Through close client collaboration, research and consumer understanding, we were able to piece together a new narrative for their history of innovation and current technology. You see, we connected the dots to show that all of their cutting-edge technology was designed to perfect the air around you and make what you live and breathe every day cleaner, healthier and more comfortable.