Cinionic laser projection systems are the benchmark for immersive, in-theater viewing. But a new generation of consumers has grown up being comfortable watching movies on their phones, tablets and laptops. Our mission was to show them that that they’re missing out on best part of cinema.
The campaign featured incredibly cinematic images paired with headlines that highlight the decidedly non-immersive way some people try to watch movies. The result is a nice blend of beauty and irony that perfectly illustrates why seeing a movie in a theater with Cinionic laser projection is like nothing they’ve every seen.