Richardson Bike Mart, Firehouse’s newest client, has been an iconic brand for Dallas-area bicycle enthusiasts for over 50 years. And despite the name, they also have stores in Dallas and Frisco. (That may seem confusing, but it’s not.)
To help celebrate the grand opening of the fourth Richardson Bike Mart store in McKinney (still not confusing), the good people at RBM asked Firehouse to design some posters to get the word out, and put all their social media followers on blast while we were at it. Drawing on inspiration from classic European bicycling art, our ACD/AD Jason Heatherly created these beautiful posters from scratch.
These are what the phrase “suitable for framing” was invented for.
Oh, and if you’re in the market for a new bike, you can find their new store in Downtown McKinney at 9040 Falcon View Drive.
Special thanks to:
ECD: Tripp Westbrook
GCD: Michael Buss
ACD/AD: Jason Heatherly
Account Management: Amanda Driggers, Matt Kirby
Planner: Trae Watlington
Media: Nichole Kirsch