Building on the success of our integrated “Be There” campaign for Interstate Batteries was no easy task. Continuing the mantra of “when you need to be there, you need an Interstate Battery,” this evolution of the campaign highlights exactly what you’re missing out on when you aren’t, in fact, there.
The Insight: A cheap battery might save you money in the short term, but when it eventually fails, and it will, the consequences can be more than just inconvenient. They can be life changing.
Airing between Halloween and Christmas, it's a cautionary tale hopefully no one relates to.
The stars of Scary Movie show up in Facebook feeds to tell the rest of their story.
In a year that saw the biggest lottery jackpots in history, this spot resonated in offices across the country.
The star of our Lottery Pool spot shows up in Facebook feeds to help tell the rest of his story.
As spring wedding season approaches, this spot will premiere showing the joy, and pain, of finding "the one."
The star of our Wedding spot shows up in Facebook feeds to help tell the rest of his story.
ECD: Tripp Westbrook
Writer/CD: Michael Buss
Art Director/CD: Jason Heatherly
Account Director: Amanda Driggers
Account Supervisor: Matt Kirby
Project Manager: Phil Brito
Client Team: Tom Gray & Tracy Honore
Producer: Chelle McDonald
Production Company: Arts & Sciences
Director: Michael Illick
DP: Andre Pienaar
Line Prod: Gillian Marr
Exec. Producer: Mal Ward
Editorial Co: Cut + Run & Charlietango
Editor: Jay Nelson