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Firehouse Operates on the Belief 'Happy People Do Better Work'

Phil Brito

Read the Ad Age article here . At Firehouse, the belief is “happy people do better work.” That’s according to the Dallas ad agency’s partners, CEO Steve Smith and President and Chief Creative Officer Tripp Westbrook. The belief drives…

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Creatives and AI: Can we all just get along?

Tripp Westbrook

AI isn’t the end of creativity—it’s a new chapter. The most common talking point I hear is that using AI can help us do things faster and more efficiently than before. It can write copy, make videos, create content, and more, all with just a…

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The 4 biggest lessons I learned from 30 years of marketing mistakes

Tripp Westbrook

Biased research, caving to opinions, internal fatigue, and moving on too quickly—these four mistakes in marketing, at any point in the process, will hamstring the work, derail campaigns, and strain agency/client relationships. By learning from…

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Differentiation in advertising: Easy to say, harder to do

Tripp Westbrook

As seen in Fast Company. Every chief marketing officer worth their salt knows the importance of having a brand stand apart from the competition, to be unique in the eyes of the consumer and get recognized for it. After all, isn’t that the main…

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AI: News to the World

Jason Heatherly

Sometime in the late eighties, sifting through comics, I came across an old, worn copy of   ‘Astounding Science Fiction’ circa 1950. On its cover was a robot, then-unfamiliar to me, offering a wounded man in its hand. Its eyes blank and red

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Feel Like You Have to Fool Everyone? You’re Not Alone.

Erica Baker

Sometimes I feel like I’m running a huge con. I’ve fooled everyone into thinking I’ve got my stuff together. Any minute, everyone will figure it out, and I’ll be exposed as someone who has no idea what they’re doing.  Enter imposter…

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Does your brand need a workshop? Probably.

Steve Smith

Here’s why and how to ensure it’s productive. Recently, we've been knee deep in some of my favorite work: conducting brand strategy workshops. It's not just my favorite work either; it’s been fun to see a younger strategist on my team light up

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Small is the New Big: Introducing Our Friends at Familiar Creatures

Wade Alger

I have known Justin and Dustin for years. We all cut our teeth together at The Martin Agency, and I have nothing but mad respect for them. So when they started their own agency I was fascinated by how bold and daring they were to do so. I’ve…

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Small is the New Big

Wade Alger

Think small.  What do I mean by this? I mean exactly that. Clients are looking for more transparency. Looking for more engagement on their business. And most importantly, looking at agencies to see who exactly will work on their business. Guess…

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Building for Tomorrow by Building the Right Team

Steve Smith

Leadership drives the course of an organization. But, I'd argue it's not the most senior leaders who have the largest impact on an organization's health, happiness and functioning. No, I'd argue it's that next tier of leadership who matter most.…

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For Restaurant Operators, Cautious Optimism is on the Menu

Steve Smith

We welcome friend and collaborator Lisa Miller as guest author. Her firm, Lisa W. Miller and Associates LLC , has been tracking COVID sentiment since March 2020 and is using data and insights to help business leaders inform their marketing and…

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Firehouse Values

Steve Smith

One of the things that attracted me to Firehouse was its ethos and the values that appeared to govern the way the agency operated. Even then, more than 15 years ago, there seemed to be a clear sense of what was and was not  Firehouse. But, it took…