Advertising isn’t brain surgery. It doesn’t cure cancer. And it isn’t even remotely close to rocket science. But once in a while, advertising has an opportunity to prove that it can rise above its “necessary evil status” and do some actual good in the world.
This is one of those moments.
You would have to have been living under a rock to miss news about the devastating storms and flooding that hit the Midwestern United States. The national coverage was dramatic, riveting and ubiquitous…. until the next big news cycle. But while the coverage ebbed, the challenges facing those living there were only just beginning.
Despite being based in Texas, it hit close to home with us on a couple of different fronts. Doug Miller, our CFO, has relatives who live in Nebraska and are facing a long rebuild. At the same time one of our clients, Baxter Auto Group, is based in Omaha, NE. Their concern for friends, families and the welfare of the state they call home is palpable. You can hear it in their voices and see it in their faces.
If there’s one thing about the people who make up this agency that I’m really proud of, it’s their ready desire to take up a cause, do the right thing and use their talents to give back. Advertising can’t do much, but for an important issue that’s fallen off the national radar, we can sure as hell bring it back to people’s attention and spur some action.
The hard-working folks in the heartland of this country, who put so much food on our tables, need our help. Your help. We hope you’ll share the PSA we created and visit the website www.helptheheartland.org to learn how you can give them a hand.
I know they’d appreciate it. As would we.
Thanks.
Also, special thanks to our friends at Charlie Uniform Tango for editorial help and Bright Eyes for music.
