The idea of adding a holiday spin to the already-jolly Nothing Bundt Cakes lent itself to quite a few handfuls of sweet ideas. In the end we settled on the concept of taking things that are already familiar to us in the holidays (carols, baked goods, bedtime stories, and the ever-popular fruit cakes) and bringing them a little closer to our hearts by adding a bundt cake spin. The flat and seamless backgrounds of color make for a simple and sweet setting, giving us the chance to focus on the beauty of the product itself. Quirky, fun, and sweet were a few adjectives we wanted to touch on, and after a few fun days of shooting, got our holiday wish.These series of videos were posted to Facebook and Instagram accounts and met with delicious results. Thanks to Lindsey Weeden for art direction and Bryce Morgan for copywriting.