What a Cheap Battery Can Cost You

Building on the success of our integrated “Be There” campaign for Interstate Batteries was no easy task. Continuing the mantra of “when you need to be there, you need an Interstate Battery,” this evolution of the campaign highlights exactly what you’re missing out on when you aren’t, in fact, there.

The Insight: A cheap battery might save you money in the short term, but when it eventually fails, and it will, the consequences can be more than just inconvenient. They can be life changing.

Airing between Halloween and Christmas, it's a cautionary tale hopefully no one relates to.

The stars of Scary Movie show up in Facebook feeds to tell the rest of their story.

In a year that saw the biggest lottery jackpots in history, this spot resonated in offices across the country.

The star of our Lottery Pool spot shows up in Facebook feeds to help tell the rest of his story.

As spring wedding season approaches, this spot will premiere showing the joy, and pain, of finding "the one."

The star of our Wedding spot shows up in Facebook feeds to help tell the rest of his story.


ECD: Tripp Westbrook

Writer/CD: Michael Buss

Art Director/CD: Jason Heatherly

Account Director: Amanda Driggers 

Account Supervisor: Matt Kirby

Project Manager: Phil Brito

Client Team: Tom Gray & Tracy Honore

Producer: Chelle McDonald

Production Company: Arts & Sciences

Director: Michael Illick

DP: Andre Pienaar

Line Prod: Gillian Marr

Exec. Producer: Mal Ward

Editorial Co: Cut + Run & Charlietango

Editor: Jay Nelson