Black Friday: The Most Wonderful Time of the Year

Like it or not, the holiday season is here! (For the record, we like it. Hot chocolate? Fires in the fireplace? Christmas cookies? Yes, please.)

And the arrival of the holiday season also means the arrival of fun new work for Baxter Auto Group. Like a lot of brands, Black Friday kicks off the holiday shopping season, a key time of year for Baxter. And, like a lot of brands, Baxter needs to out-shout every other retailer hawking a Black Friday sale. So, we needed to bring fresh and unexpected work that makes Baxter stand out amidst all that Black Friday noise. And that’s exactly what we did. 

Thanks to creative direction from Daniel Beaudoing and Caleb Alba, and a killer sense of humor from our clients at Baxter, we created work unlike anything else in the marketplace, and work that will make even the biggest Scrooge giggle. 

Special thanks to Great Plains Motion Picture Company and Republic for helping bring this Black Friday campaign to life.