We’re thrilled to announce our latest phase in reshaping the landscape of homebuilder marketing. ZGM Modern Marketing Partners is partnering with Firehouse Agency, a distinguished marketing firm based in Dallas, Texas. This exciting collaboration…
By Paul Bryant - Staff Writer Apr 14, 2024 A career marketing professional, Steve Smith has become a disruptor for Firehouse — a small advertising firm near Dallas. “For the last 17 years, I’ve sort of turned the agency into something…
Read the Ad Age article here . At Firehouse, the belief is “happy people do better work.” That’s according to the Dallas ad agency’s partners, CEO Steve Smith and President and Chief Creative Officer Tripp Westbrook. The belief drives…
Leadership drives the course of an organization. But, I'd argue it's not the most senior leaders who have the largest impact on an organization's health, happiness and functioning. No, I'd argue it's that next tier of leadership who matter most.…
Being named to Ad Age’s 2022 Best Places to Work is something to be proud of. Only 50 companies get to have that honor and only 25 in the “200 employees or less” category. The fact that we ranked #6 in this latter group is especially…
The status quo for the advertising industry has not been as inclusive or equitable as it should be. Firehouse's Diversity, Equity & Inclusion team was formed in 2020 to shape agency policies, review creative work to ensure culturally insensitive…
I’m just going to throw this out there and say pandemics suck. But if you squint your eyes really hard and get slightly out of focus, you might actually see an opportunity out there. For us here at Firehouse, that opportunity was to double down on
One of Firehouse’s most important initiatives over the past six months has been to identify, assess and evolve our culture to become more diverse and inclusive. We recognize that this has been a blind spot not only for the agency, but for our…
The past week or so has certainly been unlike any other. Last Monday, March 16th, Firehouse closed our offices so that our folks could safely work from home. The balance of the week was spent essentially in “triage” mode trying to coordinate and
Firehouse has been named Agency of Record for Baxter Auto Group , effective immediately. The announcement comes following a consultant-led competitive review for the business over the past few months. As one of the top 40 dealership groups in the…
It’s been a busy year at Firehouse. We’ve won a few awards, we’ve had some new business wins, and we’ve been cranking out a lot of work. Most recently, we had some new faces join the Firehouse leadership team. Everyone say hello to our new…
Some terrific news came our way this week - our Interstate Batteries campaign earned the agency's first-ever National Gold ADDY Award (we’ve won Silver in the past, but hello, upgrade). This integrated-campaign previously earned both Regional and…
Firehouse has been named agency of record for the Toyota Motor North America’s Accessories business, effective immediately. The announcement comes following a competitive review for the business over the past few months. Firehouse’s…
We’ve always known she’s a star, but now it’s official. Firehouse’s Director of Project and Resource Management, Megan Ward, was honored at AAF Dallas’ 2019 Shining Stars Gala on May 23. This event celebrates the top 25 women in Dallas…
I’ll start by saying that I’m immensely proud of the work that Firehouse does. Not just the creative output, but also the smart strategic thinking and insights. And the sharp, integrated media plans that allow our creative and strategic work to…
Firehouse has been a proud partner of Taylor’s Gift Foundation since 2011, shortly after its inception, and the agency is excited to share the Foundation’s newest chapter as they team up with Southwest Transplant Alliance (STA) to create a new…
Firehouse has been named agency of record for the Residential business unit of Lennox Industries Inc. , effective immediately. The announcement comes following a competitive review for the Lennox business over the summer. Firehouse’s…
Raise a Blizzard, y’all. Firehouse has been named Agency of Record for Texas Dairy Queen. The announcement comes following a competitive review for the business over the summer. As Texas Dairy Queen’s AOR, Firehouse will oversee creative…
Firehouse was recognized with six awards, including Best of Show, at this year’s DFW EIMA Awards . The show celebrates DFW companies that exhibit thought leadership, superior execution and innovation the field of interactive and digital marketing.
The article below was published on The Drum on March 2, 2017. Click here to view it in its entirety. Ad of the Day: Dead car batteries lead to dashed hopes and dreams in this funny Interstate Battery campaign Marketing something as dull as car
The article below was published on Creativity on March 1, 2017. Click here to view it in its entirety. A Dead Car Battery Leads to Dire Consequences, Warns Funny Campaign for Interstate Spot Shows How Your Vehicle Not Starting Is More Than…
We’re rolling into our 20th anniversary year as an agency, so it seems only fitting that we start the year by taking home 20 ADDY awards at the 55th annual Dallas American Advertising Awards. We were honored to bring home five gold awards, 10…
